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NOW

Kunhadi: Don’t wear
red this Valentine’s

The 25-second-long ad, features the blood soaked arm of a road accident victim and ends with a plea for drivers to enjoy Valentine’s Day by driving carefully and only enjoy wearing “red” that is not caused by blood stains.

Kunhadi, an association for youth awareness on road safety, launched an eye-catching ad campaign on the occasion of Valentine’s Day.

Kunhadi, an association for youth awareness on road safety, launched an eye-catching ad campaign on the occasion of Valentine’s Day.

 

The 25-second-long ad, features the blood soaked arm of a road accident victim and ends with a plea for drivers to enjoy Valentine’s Day by driving carefully and only enjoy wearing “red” that is not caused by blood stains.

 

“The image of blood in the ad is not meant to scare people but to make them think twice before doing anything crazy that would cost them their lives,” Kunhadi Deputy Head Lina Gebran told NOW.

 

Gebran also said that the association focuses on the emotional aspect in its ads to underscore the importance of happiness and joy that one feels in the presence of loved ones and warn against the tragedy of losing them in traffic accidents.

 

The association’s ad campaigns aim at all sectors of society to raise awareness regarding road accidents and, according to Gebran, “have been largely successful in making people informed as shown by the recent statistics that show that the percentage of road accidents has fallen from 17% at the time of the foundation of the association to 1.8% in 2012.”

 

Kunhadi’s deputy head also said that the association organizes 170 conferences a year in schools and universities to raise awareness, as well as practical workshops aimed at different age groups.

Kunhadi, an association for youth awareness on road safety, launched an eye-catching ad campaign on the occasion of Valentine’s Day. (YouTube)

The image of blood in the ad is not meant to scare people but to make them think twice before doing anything crazy that would cost them their lives.